The Facebook App Gets a Facelift


On Thursday August 23rd, the millions of iPhone and iPad owners rejoiced as one of their most frequently-used apps received an update. Facebook has over has 543 million monthly mobile users, and this growing statistic supports the idea that technology is going mobile.

People are always on the go, and with this update, Facebook dramatically improves the mobile experience. Facebook responded to user complaints, and “rebuilt [the app] so it’s faster and easier to use.” Customers previously took to forums and blogs to complain about the app’s scrolling speed and the constant lags when retrieving updates. So, when the Facebook team went to improve the app, they knew exactly where to start.

The Vision for the New Version 

Product manager Mick Johnson explained, “The app is actually a complete re-write of Facebook for iOS.” They felt this was necessary because those who are in charge of making changes are also users of the app. They have the user experience to pinpoint the problems while using the app in their personal lives. With this in mind, they experienced firsthand the speed issue and opted to make the app twice as fast.

Other improvements include:

  • Scrolling through the news feed is faster than ever
  • New banner lets you tap to quickly see more stories – no need to refresh
  • Allows you to see when person has seen your message
  • Instant Access to your notifications

  • Photos open fast and close with one downward swipe
  • Faster photo uploads

Consolidation

The messages component of this app received a great deal of improvement in this update through the integration of the previously separate messenger app. The look, feel, and features of the messenger app are all now included in the standard Facebook app.

The iPad App Joins In

Along with the iPhone updates, the iPad app also received a facelift, which included the introduction of timeline for the iPad. Now that almost all Facebook users have reluctantly been forced into timeline, it’s about time that this feature made its way to the retina display of the iPad.

The People’s Opinion

Overall, this update seems to have received a positive response. I agree that this is “the best update in a very long time” because it actually delivered what the customer wanted. It seems that this group of developers finally got it right.

Anything Left to Improve?

Even with all the revisions made, there is always room for improvement. Some of the most frequent complaints after the update include the need for a share button and the ability to tag people in comments. Another problem that the Facebook mobile team should tackle is the quick decline in battery life. Users continue to fuss out about how this app, update or not, continues to drain their battery life even if the application is only running in the background.

So, you hear that Facebook? This is what we, the users, want to for version 6.

What’s your opinion on the Facebook App Update? Feel free to share in the comments below!

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