I hope since my earlier post Can Pinterest Make you Healthier? you have become a Pinning Fein just like the rest of the world. Now, not to burst your bubble, but like most things in tech something newer and better is always close behind. For Pinterest, this new competitor is Lockerz.
One and the Same
Using these sites is overall the same experience. The idea is to “organize and share all the beautiful things you find on the web.“ You start off by creating an account name and then proceed to placing a bunch of pictures, either originals or obtained from the Internet, into different categories. Then you can repost pictures to your collections from other members’ collections. The people you choose to follow can range from friends from your social networks, to celebrities and brands.
The Similarities Laid Out
As you can see, the look and feel of these social sites is very much the same, as well as the functionality. The only thing that changes is the name given to the alike action.
What Makes it Better
Now I love Pinterest as much as any girl who loves to spend hours pinning with no purpose, but there was one thing that convinced me to make the switch to Lockerz. The PTZ factor. “Lockerz members earn what the network calls ‘PTZ’ for nearly everything they do on the site, which are used to get discounts on hundreds of products offered in the Lockerz Store.“ This allows users of Lockerz to get a better ROI (Return on Investment) than pinners ever will.
For every hour you spend on this site, you are working your way towards getting super discounted items, as opposed to spending time on Pinterest where all I have seemed to accumulate is a lot of pretty pictures. On Lockerz they have brand name clothes, shoes, and electronics where you can use your points to hack off part of the price.
Now I think this is a great idea because this concept of getting rewarded for your time gives posting photos a purpose. I enjoy doing it, and it doesn’t hurt that if I continue I could get these $55 earrings for half off!
If you’re thinking that this is too good to be true, check out the Lockerz 101 page for a full explanation of how this process works.
Learn the Lingo
Before you’re saying Out with the Old, In with the New, it is important to know what your talking about. Here is a little Pinterest to Lockerz translation sheet.
- When you are referring to each picture in a category Pin= Decalz
- The action of putting the pictures into categories Pinning= Grabbing
- What you call each category filled with pictures Pinboards= Collections
Where Your Influence Actually Matters
Lockerz revolves around the idea that influencers within a social network can become brand and content advocates and affect the behavior of their friends. On Lockerz you earn a lot of points based on how many people grab and love your pictures, so the bigger your network is, the greater chance you have of earning points. On Twitter it doesn’t matter how many people follow you (aside from bragging rights), but on Lockerz you could be earning PTZ in your sleep if you have people following your posts.
Mobile is not so Mobile
One aspect that I am not very satisfied with is this mobile version of this site. I downloaded the mobile app thinking that would be a great way to score some extra PTZ on the go, but every time I go to open the app it crashes. It seems I am not the only one with the problem, as many people have taken to review the app with the same complaint. Now, if this could be fixed I think this app could rival the Pinterest app as well.
So What Do You Say?
Are you going to keep up with the latest technology and move to Lockerz, or is this social train moving to fast for you? Let me know in the comments !