3 Ways Social Media Was Used During Fashion Week


Last week, anyone who’s anyone in the fashion industry packed their bags and hopped on the nearest mode of transportation to spend some time in New York City. Now, it would still be a great experience to attend any of these events in person, but a new trend in the fashion industry allows the average person to”go to fashion week” without actually jet setting. Right off the runway, social media is the Fashion Industry’s Hottest Trend. Because this new trend isn’t gaucho pants, or Ugg boots, it will not be going out of style any time soon.

Instagram Makes Dreams Come True

Social media started impacting fashion week months before it even started this year. Designer Rebeeca Minkoff launched an Instagram contest with a once-in-a-lifetime opportunity to attend Mercedes-Benz Fashion Week. All you had to do to be entered was take an Instagram image showcasing how you rock Rebecca Minkoff styles and tag the image with the hashtag #RMCatwalk. The luck winner,Kate Ogata, did just that and won two tickets to the runway show. She then returned the favor through none other than social media, as she bloggedher way through the grand prize.

Up Close and Personal

The most sought after seats of fashion week have just been snatched up! By who? Well, that would be you. With the use of social media, anyone in the world can feel like they have front row tickets to their favorite designer’s new collection.

Twitter snapshots, Pinterest boards, Tumblr blogs, and Youtube livestreams all give up-to-the-minute visuals of everything going on during the events, so you won’t miss one gown, shoe, or outrageous hair accessory.

The immediacy of the social media that was used during Fashion Week allowed for “real time fashion analysis of consumer behavior.” This immediate feedback from customers is unlike anything that Fashion Week has ever seen before. The brand will immediately know if its target market is hyped up about the new collection, or if they should pull the plug on similar designs that are in the works.

Google’s New Accessory

Only Google would be able to make geek look chic.

picture from here

This new piece of technology made its debut as an accessory during the Diane Von Frustenberg runway show. This product quickly moved through the social media sphere as pictures of models wearing the glasses surfaced on the DVF Facebook page, as well as a Youtube video that premiered on their Google + page.

These glasses contain:

  • A Touch pad
  • A Built-in camera and camcorder
  • A Speaker
  • A Microphone
  • A display to feature multiple radios and information
  • Hands-free smartphone access

The designer, and self professed “techie,” expressed her opinion on this new fashion statement as she said, “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.”

Not Out of Style Yet

I think social media and fashion are a pair that won’t be breaking up any time soon. What do you think? Leave your opinions in the comments down below!

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The Facebook App Gets a Facelift


On Thursday August 23rd, the millions of iPhone and iPad owners rejoiced as one of their most frequently-used apps received an update. Facebook has over has 543 million monthly mobile users, and this growing statistic supports the idea that technology is going mobile.

People are always on the go, and with this update, Facebook dramatically improves the mobile experience. Facebook responded to user complaints, and “rebuilt [the app] so it’s faster and easier to use.” Customers previously took to forums and blogs to complain about the app’s scrolling speed and the constant lags when retrieving updates. So, when the Facebook team went to improve the app, they knew exactly where to start.

The Vision for the New Version 

Product manager Mick Johnson explained, “The app is actually a complete re-write of Facebook for iOS.” They felt this was necessary because those who are in charge of making changes are also users of the app. They have the user experience to pinpoint the problems while using the app in their personal lives. With this in mind, they experienced firsthand the speed issue and opted to make the app twice as fast.

Other improvements include:

  • Scrolling through the news feed is faster than ever
  • New banner lets you tap to quickly see more stories – no need to refresh
  • Allows you to see when person has seen your message
  • Instant Access to your notifications

  • Photos open fast and close with one downward swipe
  • Faster photo uploads

Consolidation

The messages component of this app received a great deal of improvement in this update through the integration of the previously separate messenger app. The look, feel, and features of the messenger app are all now included in the standard Facebook app.

The iPad App Joins In

Along with the iPhone updates, the iPad app also received a facelift, which included the introduction of timeline for the iPad. Now that almost all Facebook users have reluctantly been forced into timeline, it’s about time that this feature made its way to the retina display of the iPad.

The People’s Opinion

Overall, this update seems to have received a positive response. I agree that this is “the best update in a very long time” because it actually delivered what the customer wanted. It seems that this group of developers finally got it right.

Anything Left to Improve?

Even with all the revisions made, there is always room for improvement. Some of the most frequent complaints after the update include the need for a share button and the ability to tag people in comments. Another problem that the Facebook mobile team should tackle is the quick decline in battery life. Users continue to fuss out about how this app, update or not, continues to drain their battery life even if the application is only running in the background.

So, you hear that Facebook? This is what we, the users, want to for version 6.

What’s your opinion on the Facebook App Update? Feel free to share in the comments below!