3 Ways Social Media Was Used During Fashion Week

Last week, anyone who’s anyone in the fashion industry packed their bags and hopped on the nearest mode of transportation to spend some time in New York City. Now, it would still be a great experience to attend any of these events in person, but a new trend in the fashion industry allows the average person to”go to fashion week” without actually jet setting. Right off the runway, social media is the Fashion Industry’s Hottest Trend. Because this new trend isn’t gaucho pants, or Ugg boots, it will not be going out of style any time soon.

Instagram Makes Dreams Come True

Social media started impacting fashion week months before it even started this year. Designer Rebeeca Minkoff launched an Instagram contest with a once-in-a-lifetime opportunity to attend Mercedes-Benz Fashion Week. All you had to do to be entered was take an Instagram image showcasing how you rock Rebecca Minkoff styles and tag the image with the hashtag #RMCatwalk. The luck winner,Kate Ogata, did just that and won two tickets to the runway show. She then returned the favor through none other than social media, as she bloggedher way through the grand prize.

Up Close and Personal

The most sought after seats of fashion week have just been snatched up! By who? Well, that would be you. With the use of social media, anyone in the world can feel like they have front row tickets to their favorite designer’s new collection.

Twitter snapshots, Pinterest boards, Tumblr blogs, and Youtube livestreams all give up-to-the-minute visuals of everything going on during the events, so you won’t miss one gown, shoe, or outrageous hair accessory.

The immediacy of the social media that was used during Fashion Week allowed for “real time fashion analysis of consumer behavior.” This immediate feedback from customers is unlike anything that Fashion Week has ever seen before. The brand will immediately know if its target market is hyped up about the new collection, or if they should pull the plug on similar designs that are in the works.

Google’s New Accessory

Only Google would be able to make geek look chic.

picture from here

This new piece of technology made its debut as an accessory during the Diane Von Frustenberg runway show. This product quickly moved through the social media sphere as pictures of models wearing the glasses surfaced on the DVF Facebook page, as well as a Youtube video that premiered on their Google + page.

These glasses contain:

  • A Touch pad
  • A Built-in camera and camcorder
  • A Speaker
  • A Microphone
  • A display to feature multiple radios and information
  • Hands-free smartphone access

The designer, and self professed “techie,” expressed her opinion on this new fashion statement as she said, “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.”

Not Out of Style Yet

I think social media and fashion are a pair that won’t be breaking up any time soon. What do you think? Leave your opinions in the comments down below!


Social Media: The Big Olympic Spoiler

Every four years, a two week period comes along where the best athletes in the world compete in various sports to become the best. Right now, everyone has been glued to the TV to follow the rivalry between swimmers Michael Phelps and Ryan Lochte , and watch every flip and stuck landing of the US Women’s Gymnastics Team. Now, it has been a tradition to become engrossed in the Olympic Games, but since the last Summer Olympics in 2008 our world has become much more reliant on social media.

Why Spoilers Are a New Problem

I have been hearing everyone complain that the Michael Phelps race they were so excited to watch was ruined by an insensitive twitter account, and it made me think about why society hasn’t faced this problem before. During the Beijing Olympics in 2008 there was a delay in TV coverage as well, but I don’t remember there being nearly as much of a problem with spoilers. Then it hit me that although it feels like Twitter has been around forever, it only emerged as the new popular social network around the time of 2009, a year after the last summer Olympics. Now, 3 years later, it is the ”Official Narrator” of the London 2012 Olympics. It is hard to remember a time when you didn’t tell all your followers every one of your thoughts in 140 characters or less, but Twitter is still new to the social seen. Twitter UK even reported that there were more Tweets in a single day last week than during the entire 2008 Beijing Games.

Avoiding Spoilers Should Be an Olympic Sport

Because we all live in the high tech world that is 2012, avoiding learning the Olympic results before primetime is just as a hard as preforming an Amanar Vault in gymnastics. Olympic spoilers have people turning off phone alerts, hiding their iPads and shushing co-workers. But logging off all technology isn’t a full proof plan to avoid spoilers either. If Twitter, email alerts, and notifications don’t spoil it, the next person you meet will. You might miss reading Ellen’s funny tweets for two weeks because you’ve sworn off Twitter, but the second you walk into the lunch room or doctors office somebody will say “OH MY ! I can’t believe Missy Franklin won that race.”

So clearly, the only way to avoid having the Olympic games unspoiled is to: Cease to live in the modern world. Use no social media. Talk to no one. Eyes front: Look at no newsstand, no TV crawler. No radio! Get home, take out the earplugs . . . but only after you turn on NBC. 

A Suggestion from the Source

Enough with the sarcasm, avoiding spoilers from friends is a though battle, but ESPN gives a realistic tip so you can use Twitter sans spoilers.

What Doesn’t Kill You Makes You Stronger

Now this phrase is not just a catchy Kelly Clarkson tune, in fact it actually represents NBC’s position in the world of spoilers. You would think that because everyone is finding out the results of all the matches, meets, and races during the day they skip the chance to watch it at night, but NBC reports otherwise. The network can point to its stellar ratings — 40.7 million viewers for the opening ceremony and 28.7 million for the first night of competition Saturday — to argue that it must be doing something right. One of the creators of the hit tv show Lost, Damon Lindelof, even tweeted about his thoughts on the great Olympic spoilers. Looks like he thinks people won’t stop tuning in anytime soon.

Why I Don’t Mind the Spoilers

I seem to have the same mindset as Damon, as I don’t mind the new era of social media introducing spoilers. When watching Olympic events I get anxious and nervous that my favorite athlete isn’t going to win. I like finding out the basic results such has who won and lost during the day, and then seeing how all the action played out when it airs on TV at night. This way I can be calm and enjoy watching the events. Spoilers won’t get me to give up social media just yet.

What is your opinion on Olympic Spoilers? Have you sworn off technology for the time being, or you “pro-spoilers” like me?

How Pinterest Can Make You Healthier

If you haven’t taken the time to check out Pinterest, you really should. 

If you are now finding yourself saying what is Pinterest, I am a little disappointed in you, and suggest you get caught up right away.

Now this site has a reputation for causing girls to spend hours pinning away pictures of their dream weddings, but if that’s not your niche I would like to hypothesize that using Pinterest can lead to a healthier life.

Your Digital Cookbook

 (and here)

Pinterest is heaven for all the foodies on the web. There are tones of recipes for healthy meals right at your fingertips, so it makes looking for recipes a very visual process. No reason to fall back on the same old recipes that quickly become boring, Pinterest makes it easy to step out of the box and try something new. It is said that we eat with our eyes as well as our taste buds and tummies, so when healthy fare is visually appealing, it can help you get excited about eating well and staying on track.

The Cheapest Gym Membership You Could Ask For

Don’t tell me you have the money to join a gym this year because that excuse doesn’t work anymore. There are boards that offer free workouts that can be done right in your living room. Everything ranging from a 30 minute workout, to a little more creative Harry Potter gym session will get you moving without leaving your house. Replace a personal trainer with step by step instructions available in many little pins.

One that is very inspiring is the Couch to 5K workout plan.

This 10 week plan gives workouts for everyday and strategically places days to relax in-between. This reaches out to the everyday person and makes a very large goal seems obtainable by starting off slow and growing in intensity every day. It is crazy what you can accomplish with the right tools and a little Pinspiration.

Need a little Pinspiration?

(picture from here)

Quotes, and Videos, and Magazine clips OH MY.

Pinterest provides endless boards of inspiration that can act as that “kick” you need to get off the couch, and start working out. If you feel down from a rough day and make excuses about why you don’t want to work out, Pinterest can provide a little extra motivation with just the click of a button. The phrase “A picture’s worth a thousand words” is taken to the next level here because every picture can act as an instant pick me up, or give you the motivation trade in your bad habits for a healthier lifestyle.

If you know the tools are accesible, but still need a little motivation, go right back to Pinterest to create some. Make a pin board to act as your “wish list” so that you can reward yourself after completing a goal, or use it to remodel your ideal body image. But remember to resist the urge to ‘pin’ images of models with airbrushed, unattainable bodies and instead choose images that are realistic and healthy.” 

But you have to be proactive about it because…